nyc octopus artworks

creative direction, branding, design



about the work

after building a diverse community of users, blake, nyc octopus’ founder, knew they needed a more dynamic platform to be able to work together. as his mission grew and he began development on his platform, his brand needed an aesthetic. together, blake and i built a set of preliminary brand guidelines to give his team to implement into the ui of his platform and throughout all brand materials going forward. we applied the new brand standards to a landing page (right) we built for more information, to announce launch dates and build a list for beta testing.



client nyc octopus artworks
date august 2016
skills creative direction, branding, design

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